Insight
Analysis for decision-makers.
B2B motorsport sponsorship, track experiences, leadership and performance. Every figure with its source and date.
Latest analysis
Motorsport sponsorship: assess it as an investment, not an expense
Stock markets reward some motorsport sponsorships and punish others. Research explains why, and points to ten questions a board should ask before signing.
Read the analysis
The track as a classroom: training decisions under pressure
A day at the circuit becomes leadership development when it is designed as a training cycle. What the research says about debriefs, stress and leadership training, and how to design a day that changes how people work.
Read the analysis
Clients and investors at the circuit: five choices that make the difference
Hospitality does not create relationships; it creates an opportunity. What research and regulation say about whom to invite, how to design the day, how to protect guests and how to turn the event into a next step.
Read the analysis