Academy
A platform first, a racing team second.
Leadership, strategy and speed: an academy that connects sporting performance with business growth.
Vision
Motorsport as a strategic platform
AG Racing Academy was born from the integration of professional motorsport and international executive advisory. The aim goes beyond supporting a talent: to build an ecosystem in which sporting performance becomes a lever for branding, positioning and senior corporate relationships.
The vision is to turn GT motorsport into a platform for companies, investors and stakeholders that generates impact, relationships and measurable returns: today with Alessio Guazzaroni's programme, tomorrow with new motorsport projects.
The model
Three choices that define the Academy
AG Racing Academy is one of the few organisations in Europe that use a real sporting asset for corporate initiatives, combining executive advisory, sport, experiential marketing and institutional relations, with formats designed for CEOs, executive teams, investors and funds.
An experiential platform
A premium, reputation-led experience built around a real racing programme.
Strategic integration
Partnerships are integrations with clear positioning and visibility objectives for selected brands.
Direct activation
Private events, team building and high-value experiential marketing in place of passive advertising.
Values
What the Academy stands for
- 01
Passion for motorsport
What drives the project: energy and commitment in the service of authentic experiences.
- 02
Continuous innovation
New strategies and partnerships that add value for clients and partners.
- 03
Collaboration and trust
Relationships built on mutual trust and on objectives shared with partners.
- 04
Excellence and professionalism
Qualified professionals and high standards in every activity.
- 05
Sustainability and responsibility
Working responsibly, with care for the environment and the communities we operate in.
Strategic leadership
Massimiliano Moreni
AG Racing Academy is led by Massimiliano Moreni, international executive advisor, fractional CEO and board advisor, and founder of the advisory boutique Krymax Studio.
He provides the managerial direction, a qualified European and international network, and operational integration with Krymax Studio's structured processes.
Structure and governance
Transparency as a working condition
AG Racing Academy is an independent managerial structure. Partner contracts are signed by Racing Life ASD (Italian VAT no. 02802490421), an amateur sports association affiliated with ACI, through its legal representative Alessio Guazzaroni.
- Private strategic direction, with operational control by Massimiliano Moreni
- Formal, tailored contractual documentation for every partner
- Periodic reporting on visibility, digital reach, activations delivered, contacts generated and the quality of relationships built
Operating base in the Province of Ancona, Marche, Italy. Activities run nationwide, in partnership with selected circuits and venues for track experiences.
Partners
Who we work with
Gabriele Lancieri · head instructor
Drove the Minardi F1x2 two-seater in 2004-2005, 2008 Italian GT2 champion, ACI Sport federal instructor: he leads the technical side of our track experiences.
Krymax Studio
Strategic and operational advisory boutique: co-design of executive formats and integration of workshops on transformation and leadership.
It starts with a confidential conversation
Every partnership starts from the objectives of your brand or your board. Tell us the context and we will propose the format and level of involvement that fit best.