GT Motorsport · Sponsorship · Business Experiences
Performance on track. Value in business.
GT motorsport working for brands, boards and investors: sponsorship, track experiences and senior-level relationships, starting from driver Alessio Guazzaroni's programme.
The full lap
Three ways into the programme
One sporting asset, three forms of participation. Choose the level of exposure and involvement that fits your brand or your board.
Sponsorship
Selective visibility on the car, helmet, race suit, paddock and official channels, backed by hospitality and partner-only events.
Partnership tiers
Business Experiences
Track days for executive teams, boards and business owners: driving, strategy and debriefing in a high-pressure setting.
Available formats
The driver
Alessio Guazzaroni's path in GT racing: a real sporting programme, run with the discipline of an industrial project.
Driver profileAlso
Motorsport strategy advisory
Advice for companies and brands that operate in motorsport or want to enter it: tailored partnerships, visibility and audience engagement, and the organisation of track activities.
Sustainability projects
Projects that promote sustainability in motorsport, including as part of partners' CSR and ESG initiatives.
The method
A racing programme run with boardroom discipline
Motorsport commands attention. It creates value for a company only when that attention is governed: clear objectives, selective access, documentation and measurement.
A real sporting asset
A competitive GT programme with a real driver and a genuine development path. Nothing staged for the occasion.
Executive leadership
Strategic direction is entrusted to Massimiliano Moreni, international executive advisor and board advisor, and founder of Krymax Studio.
Selective access
Formats designed for C-suite executives, boards, entrepreneurs, investment funds and international stakeholders.
Documentation and reporting
Dedicated contractual documentation for every partner and periodic reporting on visibility, digital reach, activations delivered and contacts generated.
Technical partners
Technical credibility, on track and in the room
Gabriele Lancieri
Racing driver and instructor, ACI Sport federal instructor since 2013 and former Porsche Italia instructor for safe and performance driving. Involved in coaching, track training and selected experiences.
Krymax Studio
The strategic and operational advisory boutique founded by Massimiliano Moreni: co-design of executive formats and of workshops on leadership and transformation.
Season
The 2026-27 racing programme
The plan is a progressive build-up towards the Italian GT Championship, selecting the class and format that best fit the driver's path, while assessing selected European series, including the GT Cup Europe, depending on the technical project, budget and partnerships in place.
Track record
- 2026
2026 Easykart 125 International Champion
winner of Final A, 25th Easykart International Grand Finals, South Garda Karting, 4 October 2026.
- 2023
2023 Easykart Trophy Champion
Easykart 125 class: three wins, 281 points.
- 2026
Mugello 2026, National GT Challenge
2nd in Race 1 and Race 2, plus GT Cup 2 class wins in both, in the shared Track & Go Porsche 992 GT3 Cup #7 (17-18 October 2026).
- 2024
Pole position (Qualifying 1) and fastest lap in Race 1
in the National GT Challenge at Misano (2-3 November 2024), Porsche 992 GT3 Cup #7, Track & Go.
Leadership
Strategic direction
Massimiliano Moreni, international executive advisor, fractional CEO and board advisor, and founder of the advisory boutique Krymax Studio, sets the Academy's strategy, its partnerships with brands and investors, and its new motorsport projects.
Insight
All insightsAnalysis for decision-makers
Motorsport sponsorship: assess it as an investment, not an expense
Stock markets reward some motorsport sponsorships and punish others. Research explains why, and points to ten questions a board should ask before signing.
Read the analysisThe track as a classroom: training decisions under pressure
A day at the circuit becomes leadership development when it is designed as a training cycle. What the research says about debriefs, stress and leadership training, and how to design a day that changes how people work.
Read the analysis
Clients and investors at the circuit: five choices that make the difference
Hospitality does not create relationships; it creates an opportunity. What research and regulation say about whom to invite, how to design the day, how to protect guests and how to turn the event into a next step.
Read the analysis
It starts with a confidential conversation
Every partnership starts from the objectives of your brand or your board. Tell us the context and we will propose the format and level of involvement that fit best.