Cars lined up on the starting grid, with the pole position board

Business Experiences & Team Building

Motorsport from the inside, for those who run companies.

Immersive circuit experiences for companies, boards, executive teams and international partners: adrenaline and strategy, brand and leadership.

Why the track

A high-pressure setting, run to professional standards

AG Racing Academy's Business Experiences take companies, boards and executive teams inside motorsport, in an immersive format built around relationships.

Activities take place at selected circuits in Italy, chosen according to the format and the technical level required, with operating standards consistent with professional motorsport. They are led by Massimiliano Moreni, international executive advisor and founder of Krymax Studio.

Three objectives

  • Strengthen internal teams and company-wide ties
  • Offer exclusive experiences to key clients and company guests
  • Bring sport, business and corporate values together
Gabriele Lancieri in the pits, in race overalls
Photo: Gabriele Lancieri archive

Head Instructor

Gabriele Lancieri

ACI Sport federal instructor, from karting to Formula 3000 and GT

AG Racing Academy's track experiences are led by Gabriele Lancieri, safe and performance driving instructor for Porsche Italia from 2002 to 2013 and ACI Sport federal instructor since 2013. He runs briefings, safety and driver coaching, drawing on an international racing career.

  • Formula 3 and Formula 3000, 3rd in the 2000 Italian championship
  • Drove the Minardi F1x2 two-seater: Kyalami 2004 and Vallelunga 2005
  • 2008 Italian GT champion in the GT2 class, in a Ferrari F430
  • International GT Open wins with Aston Martin
  • Spa 24 Hours and the Le Mans Series in prototypes

Wikipedia

Formats

Three formats, one standard

F1

Driving & Strategy Day

An intensive day on track with Alessio Guazzaroni, supported by qualified instructors engaged by the Academy according to the format.

Designed forC-suite, managers, sales teams, key clients

  • Driving sessions on circuit with a technical briefing
  • Strategy sessions with Massimiliano Moreni: leadership, decision-making, focus under pressure
  • Executive lunch in paddock hospitality
  • Team decision simulations with analysis and debriefing
  • Personalised certificate of participation
F2

Leadership & Team Building Experience

A programme that alternates classroom and circuit to work on shared vision, values and objectives.

Designed forCorporate teams, business units, boards

  • Classroom workshop on vision, values and objectives
  • Team challenges in the paddock and on circuit
  • Behavioural analysis in high-pressure situations
  • Contributions from selected coaches, drivers and instructors, including federal-level experience
  • Dinner with the AG Racing team and private networking
F3

Board & Executive Experience

The format for boards and top management: a race day with hospitality and a private working session.

Designed forBoards, executive committees, business owners and top management

  • Race-day hospitality
  • Private working session with Massimiliano Moreni
  • Networking among participants and with the AG Racing team
  • Co-branded event content
  • Dedicated visibility on AG Racing channels

Some formats include advanced driving and performance modules developed with the Academy's technical partners, with video analysis, live timing and professional instructor support.

Packages

Four packages, published prices

Prices + VAT, per person and per group. All packages can be tailored and are subject to availability.

01

Paddock Day

  • Race day with hospitality
  • Paddock and garage tour
  • Meeting with Alessio Guazzaroni

Pricefrom €450 per personminimum 4 people · €4,000 for 10+ VAT

02

Visionary

  • Driving & Strategy Day: 1 day on track
  • Private workshop with Massimiliano Moreni
  • Media pack: event photos and video
  • From 3 to 6 participants

Pricefrom €3,000 per personminimum 3 people · €9,000 for 3+ VAT

03

Elite

  • Leadership & Team Building: 1.5 days
  • Private dinner with the AG Racing team
  • Event content production
  • Format tailored to company objectives

Price€20,000 for up to 10 people+€1,500 per additional person, up to 16+ VAT

04

Board Level

  • Board & Executive Experience on a race day
  • Private hospitality
  • Private working session with Massimiliano Moreni
  • Co-branded event content

Pricefrom €2,500 per personminimum 6 people · €15,000 for 6+ VAT

Additional options

  • Cup Drive, driving the Porsche 992 Cup: on request, with a team quote and dedicated insurance cover
  • Full customisation around company objectives
  • Video and photo production for internal and marketing use
  • Porsche hire for private events
  • Integration with Krymax Studio workshops on transformation, leadership and innovation
  • International formats: Dubai, Switzerland, Austria

Frequently asked questions

What is included?

Paddock Day: a race day with hospitality, a paddock and garage tour and a meeting with Alessio. Visionary: 1 day on track with a workshop and media pack. Elite: 1.5 days with dinner and content. Board Level: a race day with hospitality and a private working session. Prices are + VAT.

How many participants?

Paddock Day from 4 people, with a group price for 10. Visionary from 3 to 6 people. Elite up to 10 people, extendable to 16. Board Level from 6 people.

How do I book?

With a 30-minute discovery call with Massimiliano Moreni, via the “Request a meeting” button: we agree objectives, date and number of participants.

Can I drive the Porsche?

Yes, with the Cup Drive option: on request, with a team quote and dedicated insurance cover.

Paddock and grid

The paddock, from the inside

The no. 7 Porsche on the Misano grid with the track marshals
The Porsche 992 GT3 Cup in the garage during the race weekend
The no. 7 lined up on the Misano grid with the team
The Misano garage with the car ready for the session
The number 7 on track, shot from trackside
The number 7 in the garage, lit by the sun

It starts with a confidential conversation

Every partnership starts from the objectives of your brand or your board. Tell us the context and we will propose the format and level of involvement that fit best.

Request a meeting info@agracingacademy.com
Massimiliano Moreni

Massimiliano Moreni, founder — replies personally

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