Alessio Guazzaroni in the cockpit of the number 7, with partner logos on the bonnet

Sponsorship

One GT programme. Six partnership tiers.

Real visibility, targeted activations, access to private events and professional content: each tier is built to deliver measurable value and reputational standing.

Beyond the logo

The logo on the car is where it starts

Partnering with AG Racing Academy means joining a network of senior-level relationships: visibility on track and across official channels, integration into corporate events and team building, and exclusive content.

Activities run nationwide in Italy, with circuit activations and formats tailored to each partner's objectives.

01

Visibility

Car, helmet, race suit and official materials; website, digital channels and press releases.

02

Hospitality

Paddock passes, hospitality at race weekends and dedicated track days for clients and teams.

03

Content

Professional video and photography for marketing use, and branded content produced with the driver.

04

Governance

Dedicated contractual documentation and periodic reporting on visibility, digital reach, activations and contacts generated.

Partnership tiers

Six tiers, one rule: everything in writing

Fees per season, excluding VAT; Race Weekend Partner per event. Every tier can be tailored to the case at hand.

01

Title Partner

The programme carries your name.

Feefrom €40,000 + VAT per season

Slots1 slot

  • Naming: “AG Racing Academy powered by [your brand]” on the website, materials and press releases
  • Car: primary position on bonnet and doors subject to team confirmation
  • Helmet: crown. Race suit: chest
  • 2 VIP hospitality passes for every event of the season subject to team confirmation
  • Partner Day: 1 corporate day at the circuit for up to 10 guests, with passenger laps, a technical briefing and a meeting with Alessio subject to team confirmation
  • 1 branded 2-3 minute video, licensed season photos and video, 2 dedicated posts per event
  • 1 talk by Alessio or Massimiliano Moreni at a partner event
  • 2 strategy sessions with Massimiliano Moreni
  • Mid-season and final reports
  • Partner Circle: both meetings of the year
  • Absolute category exclusivity and first refusal on the following season

02

Platinum Partner

Premium position and category exclusivity among partners.

Feefrom €15,000 + VAT per season

Slots2 slots

  • Car: premium position on the rear wing or rear sides subject to team confirmation
  • Helmet: side. Race suit: arm
  • 6 VIP hospitality passes, 3 for 2 events subject to team confirmation
  • 4 places at the Partner Day
  • Brand in official videos, 1 dedicated post per event, licensed high-resolution photos
  • 1 strategy session with Massimiliano Moreni
  • Final report
  • Partner Circle: both meetings of the year
  • Category exclusivity among partners

03

Gold Partner

Logo on the car and dedicated communication.

Fee€5,000 + VAT per season

Slots4 slots

  • Logo on the car, on the mirrors or bumper subject to team confirmation
  • Logo on the race suit, at the collar
  • Website, social media and newsletter, with 1 dedicated post per season
  • 4 VIP hospitality passes, 2 for 2 events subject to team confirmation
  • Partner Circle: 1 meeting
  • 1 online session with Massimiliano Moreni
  • Short final report and welcome kit

04

Silver Partner

A place among the partners and paddock access.

Fee€3,000 + VAT per season

Slots6 slots

  • Logo in the partners section and press materials, social media mention
  • 2 hospitality passes for 1 event subject to team confirmation
  • Partner Circle: 1 meeting
  • 1-page final report
  • Upgrade with full credit for what has been paid

05

Starter

The way into the programme.

Fee€2,000 + VAT per season

Slotsup to 10

  • Listed on the website as a supporter
  • 1 hospitality pass subject to team confirmation
  • Private updates and season photos
  • Upgrade with full credit for what has been paid

06

Race Weekend Partner

One race weekend to get to know the programme.

Fee€2,500 per event + VAT

Slots1 per event

  • Logo on the car for that weekend, in a dedicated area subject to team confirmation
  • 4 passes for the event and a paddock and garage tour with Alessio subject to team confirmation
  • 3 social posts from the weekend, plus photos
  • 100% credit towards a season tier if you convert by the next event

Terms

Founding Partner 2027

−10% on year one if you sign and pay 50% by 31/01/2027. All season tiers.

Two-year

Price locked and −10% on year two, plus first refusal on year three. Gold and above.

Upgrade

100% of what has been paid counts as credit towards a higher tier. All tiers.

Payment

Gold and above: 50% at signature and 50% by the first event. Starter, Silver and Race Weekend: 100% at signature.

Partner Circle

A network, not just a list of sponsors

Two partner-only meetings a year: one at the track during a race weekend, one off-track with Massimiliano Moreni's network, as a board breakfast or dinner. Included from Silver up: Silver and Gold attend one meeting, Platinum and Title both.

For every partner

  • Official partnership certificate
  • Professional video and photo material for marketing use
  • A LinkedIn mention by Massimiliano Moreni
  • Entry into the AG Racing · Krymax business network

Tailored

Every tier adapts to the case at hand

  • Joint campaigns
  • Branded video content
  • Hospitality with CEOs and key clients
  • Private track events
  • International activations, for example in Dubai and Switzerland

The process

How a partnership comes together

  1. 01

    Confidential conversation

    Brand objectives, audience, constraints and timing.

  2. 02

    Tailored proposal

    Tier, activations and calendar built around those objectives.

  3. 03

    Contract and documentation

    Benefits, content rights and reporting set out in writing.

  4. 04

    Activation and reporting

    Delivery on and off track, with periodic reporting to the partner.

Frequently asked questions

Can partnership tiers be tailored?

Yes. Every tier can be adapted with joint campaigns, branded content, hospitality with CEOs and key clients, private track events and international activations.

How is the return on a partnership measured?

Every partner receives dedicated contractual documentation and periodic reporting on visibility, digital reach, activations delivered and contacts generated.

What visibility do the sponsorship programmes offer?

International visibility, tied to the racing programme and its official channels, and access to private networking opportunities in motorsport.

Who signs and invoices?

Racing Life ASD (tax code 93155760429, Italian VAT no. 02802490421), an amateur sports association affiliated with ACI and entered in the Italian National Register of Amateur Sports Activities, through its legal representative Alessio Guazzaroni.

Is it an advertising expense for the company?

Yes, under the statutory conditions. For the sponsoring company, payments to an Italian amateur sports association qualify as advertising expenses up to a total of EUR 200,000 per year (Article 12(3) of Legislative Decree 36/2021, which carried over Article 90(8) of Law 289/2002). There are two conditions: the payment must promote the sponsor's image or products, and the association must carry out a specific, documented promotional activity. This is why every partner receives a written contract, an invoice and periodic visibility and activation reports. Any amount above EUR 200,000 follows the ordinary business-income rules. Please rely on your own tax adviser for the treatment in your accounts.

The number 7 in the garage, lit by the sun

It starts with a confidential conversation

Every partnership starts from the objectives of your brand or your board. Tell us the context and we will propose the format and level of involvement that fit best.

Massimiliano Moreni

Massimiliano Moreni, founder — replies personally